• ARC Racing, Arizona Cardinals, Arsenal FC, Atlanta Braves, Atlanta Hawks, Birmingham City FC, Bristol Sport (City FC, Rugby Club, Flyers), Cal Berkeley Athletics, Chelsea FC, Cleveland Cavaliers, Colorado Avalanche, Colorado Rockies, Cincinnati Reds, Columbus Blue Jackets, Denver Broncos, Denver Nuggets, Derby County FC, Detroit Pistons, Detroit Tigers, Golden State Warriors, Houston Rockets, Houston Texans, Jockey Club Racecourses, L.A. Clippers, L.A. Dodgers, L.A. Lakers (AEG), L.A. Kings (AEG), Lancashire CCC, Leicester City FC, Leicester Tigers, Liverpool FC, Manchester United FC, Miami Dolphins, Middleborough FC, Milwaukee Bucks, Minnesota Timberwolves, New Jersey Devils, New York Jets, New York Knicks (MSG), New York Mets, New York Rangers (MSG), New York Yankees, Northampton Saints, Nottingham Forest FC, Oakland Raiders, Orlando Magic, Ottawa Senators, Pittsburgh Pirates, Philadelphia 76ers, Queens Park Rangers FC, Sacramento Kings, San Antonio Spurs, San Francisco Giants, San Diego Padres, Seattle Mariners, Seattle Seahawks, Stoke City FC, Sunderland AFC, Toronto Maple Leafs (MLSE), Toronto Raptors (MLSE), Tottenham Hotspur FC, Twickenham Stadium (England National Rugby Stadium), Washington Capitals (Monumental Sports), Washington Nationals, Washington Wizards (Monumental Sports), West Bromwich Albion FC, West Ham United FC, Wigan Warriors RLFC,

About Us

We work with over 60 teams across all the major leagues in three different countries focusing on maximizing sales from todays CORPORATE MARKET. Our clients include teams such as Denver Broncos, Houston Rockets, Toronto Maple Leafs, LA Galaxy and San Francisco Giants in North America together with clients such as Manchester United, Arsenal and Chelsea in the UK. We believe that whilst the right sales training room course is a key ingredient; on its own it can never be the magic bullet. Whether working with sales teams selling Sponsorship, Suites, Premium Seating or Season Tickets, to achieve sales and revenue growth, training is a development process, not a one-off event. The secret to sales training that makes a real difference today has less to do with what goes on in the training room and more to do with what the sales executives do before and after the training seminar.

Synergy Sales Solutions Ltd. has had the pleasure of working with teams from all the major leagues in both the United Kingdom and the United States.

Synergy Sales Solutions sales process evolved in the mid 2000s when there was a radical shift in commercial prospect consciousness that dramatically redefined everything we know about selling to businesses and fundamentally altering the corporate sales rules within sports. Its a whole new corporate world out there. New approaches and different techniques are required to gain access. Sales approaches that have worked for years are no longer as effective, in fact they actually create more obstacles.

The truth is, at least 80 percent of all sales executives in sports today dont sell very well to the corporate world. The main reason is they have a totally erroneous view of what the selling process is. Most go about it in the wrong way and tragically, many do not even know that they dont know. A sale of Season Tickets, Premium Seats, Suites and Sponsorship inventory today demands a radical shift from the peddler mentality.

Since the recession there has been a change in the corporate world (back) to a growing emphasis on Consultative selling which (re)evolved due to business people nowadays being far better educated about sports inventory, more discerning and in no hurry to commit; they are happy with the status quo.

However, even in todays recession hit economy, companies are still looking for (i) help from outside resources and (ii) fresh perspectives & ideas.

Synergy Sales Solutions selling process is business buyer-oriented; it takes consultative selling a step further as the old Tell & Sell (or tell, then ask for any interest!) has now been replaced in the corporate world. The Integrated Sales Approach developed by Synergy emphasizes a blended approach that allows the sales executive to be more consultative in their sales process, in conjunction with being a lot more strategic. This integration has evolved in response to todays hyper-competitive, ultra-cautious and recession hit commercial environment.

In this day and age within the corporate world the system of just do more of the same things you do when selling to fans or youth organizations to sell more does not work. When market conditions limit sales, it is sale suicide to simply do more of what is already, by definition, not working! What happens (is happening) is that sales executives within a sports organization will then just try to jam products down every potential buyers throat when making a call and it doesnt work. When the sales process fails, the sales executive will fail.

Synergy works hand in hand with sales executives and account managers to compliment the internal training they already receive and ensure that sales departments obtain maximum return from each call; whether outgoing or incoming. This also includes showing how to find and drive more corporate clients to their ballpark, stadium or arena through cold-calling and meetings; that is, maximize all sales opportunities from the business community.

The sales executives involved can include all levels from the part time rookies within the inside sales team through to the 10+ year vets selling Suites & Sponsorship.

Many sports organizations have developed their sales executives in good times and without objective analysis. What started out as a great way to sell tickets (group ticket programs, tele-sales, phone blitzes, etc) to individuals, youth organizations, churches, etc has now become the only way to sell in sports; we lost the ability to truly sell to the new corporate prospect. The same techniques, timelines and processes are used yet it is not that the times, they are a changing they have already changed, so sales executives must also change and adapt accordingly.