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B2B Sales Training for Account Executives in Sports.
American Hospitality Sales Techniques, Adapted for the UK Sports Culture

Working in 3 countries with over 200 sports organisations.


Synergy Sales Solutions has worked with over 200 sports organizations. Clubs within all levels of Football, Rugby (both codes), County Cricket and Racecourses in the UK together with teams within the NFL, NBA, MLS, MLB & NHL in America and Canada.


All focusing on maximizing both Renewal and New Sales of Box, Suite, Club, Premium and Hospitality inventory from today’s CORPORATE MARKET. 


Our training and techniques have evolved as the business world has evolved. There has been a radical shift in commercial prospect consciousness that dramatically redefined everything we know about selling to businesses and fundamentally altered the corporate hospitality sales rules.


In today’s budget constrained, hyper-competitive and ultra-cautious commercial environment, new approaches and different techniques are required to gain access. Sales approaches used for selling to fans that have worked for years are no longer as effective in maximizing the sale of Hospitality to the corporate world today.


Our selling process is business buyer-oriented; it takes consultative selling a step further. A blended approach that allows account executives to be more consultative in their sales process, in conjunction with being a lot more strategic.


We work hand in hand with account executives to complement the internal training they already receive and ensure that the departments obtain maximum return from every meeting, email, text, LI connection and call; whether outgoing or incoming.


That is, maximize all Hospitality sales opportunities from the Business community.


Nicola Adkin

Head of Hospitality & Events Sales,

Manchester United FC

Shaun worked with our sales teams for a number of years, primarily inducting new team members into the sports sales industry and applying American tried and trusted pro-active sales techniques but adapted to the football world in England.

I would recommend his services to any sports club that is seeking to create or develop a pro-active business sales culture within their teams.  


Theo Hodges

Chief Revenue Officer,

Dallas Mavericks 

 Shaun has been a tremendous partner in helping us develop and implement a successful business sales process that has helped us achieve record setting results. His personalized approach with each member of our sales team is very impressive and sets him apart from his competition. 

A lot of trainers can tell you how to do it, Shaun shows you how to do it. The guy is a true industry expert.  

Hannah Grosvenor

National Sales Director,

The Jockey Club

I first worked with Shaun when I was the Regional Sales Director based at Newmarket Racecourse. He worked with my Hospitality Sales and Service teams and I have no hesitation in recommending him. What makes a difference is that he backs up all his training sessions by actually working  alongside Sales Executives offering real world practical development not just quoting fortune cookie techniques from a sales book.

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