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Simon Hunter

 Head of Venue & Hospitality,

Chelsea FC

If you are looking for a Sales Trainer who just sits sales executives in a training room for a day or two, quoting techniques listed in the latest bestselling sales book, Shaun is not for you. However, if you are looking for someone to focus on the practical development of sales executives selling to companies, to take them to their next level, I highly recommend Shaun.

Rob Oates

 Commercial Director, 

Leeds Rhinos

I have no hesitation in recommending Shaun as a sales trainer for helping salespeople in sports selling B2B hospitality. What I love about Shaun is his practical, no-nonsense approach to the sales process. He’s tactful, to the point, and presents his methods in a simple yet effective tone. Shaun has experience in the corporate sales world and sports world, and it shows within his techniques. Simply put, he gets it, he walks the walk

Michele Kajiwara

 VP, Premium Seating, Arena

 (LA Lakers & LA Kings)

We use Shaun for one reason…he gets it.  He effectively coaches our sales team on how to generate new sales from the business world and our service team on how to retain and grow their clients’ investments with us through practical guidance and applied knowledge. His recommendations have enhanced overall team performance and individual achievement. What Shaun does is not theory, it works!

Mick Hogan

Managing Director,

MMG Sports Ltd.

I first worked with Shaun when, as  Commercial Director at Newcastle Falcons, I wanted to build a new B2B sales culture. His use of American sales techniques but understanding how to adapt them for the sports world in England makes him a leader in his field. So much so that I bought him in to help train my sales staff when taking the role as CEO a Wigan Warriors and then Sale Sharks

The time my reps spent with him was so impactful and he has been a true difference maker.

Nicola Adkin

Head of Hospitality & Events Sales,

Manchester United FC

Shaun worked with our sales teams for a number of years, primarily inducting new team members into the sports sales industry and applying tried and trusted pro-active sales techniques that are specific to the football world in England. I would recommend his services to any sports club that is seeking to create or develop a pro-active business sales culture within their teams. 

Hannah Grosvenor

National Sales Director,

 The Jockey Club

I first worked with Shaun when I was the Regional Sales Director based at Newmarket Racecourse. He worked with my Hospitality Sales and Service teams and I have no hesitation in recommending him. What makes a difference is that he backs up all his training sessions by actually working  alongside Sales Executives offering real world practical development not just quoting fortune cookie techniques from a sales book.

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